Tour de France - Des audiences télé record... du jamais vu depuis 7 ans !

Tour de France – Record TV audience… not heard for 7 years!

The exploits and performances of Jonas Vingegor, Watt van Aert (Team Jumbo-Visma), Thaddeus Pogachar (Team UAE Emirates), Geraint Thomas (INEOS Grenadiers), Jasper Philipsen (Alpecin-Deceuninck) or even David Goudow (Groupama-FDJ) captivated viewers in the first three weeks of July! The hearings of Tour de France 2022 have really been excellent, the number of viewing hours with broadcasters that are members of the European Radio and Television Union (EBU), reaching more visible heights than the 2015 edition. This information was announced in a press release, which can be found below.

Video – Tour de France 2022 seen and narrated by Cyril Guimard!

EBU MEMBERS HAVE THE MOST WATCHED TOUR DE FRANCE HOURS SINCE 2015

This year’s Tour de France, which ended on Sunday with Dane Jonas Vingegaard’s victory on the Champs-Élysées, attracted the largest television audience since 2015 for all members of the European Broadcasting Union (EBU) in terms of hours watching. This fascinating edition, marked by an epic battle for the Yellow Jersey between Jonas Wingegaard and Tadej Pogakar, the Slovenian winner of the last two editions, garnered more than 400 million hours watched by the following EBU member broadcasters:

TV2 (Denmark); TV2 (Norway); ITV and S4C (UK); TG4 (Ireland); NOS (Netherlands); VRT and RTBF (Belgium); RTL (Luxembourg); ARD (Germany); SRG-SSR (Switzerland); Czech Television (Czech Republic); RTV (Slovakia); RTV (Slovenia); RTVE (Spain); RTP (Portugal); and RAI (Italy). Broadcasts from EBU members were complemented by pan-European coverage on the television and digital platforms of Eurosport and the Global Cycling Network. Eurosport 1 and Eurosport 2 reached a global audience of 37 million viewers.

The competition also received extensive radio coverage from EBU members across Europe throughout all 21 stages, from early morning to late evening. The following EBU media covered the competition, among others: DR (Denmark); NRK (Norway); CR (Czech Republic); RTVS (Slovakia); SR (Sweden); BBC (UK); VRT and RTBF (Belgium); NOS (Netherlands); SRG (Switzerland); ARD (Germany); RNE (Spain); RAI (Italy); and RTVS (Slovenia).

television

With a Danish winner for the first time since the 1996 Tour in Vingegaard and the first three stages staged in Denmark, the 2022 edition was particularly attractive to Danish television viewers. This interest was reflected in the audience of TV2, the national broadcaster, which received an overall audience share of 71.9% and an average audience of 685,000 viewers for its coverage (the best figures since 1997). Other notable audience share figures for broadcasters under the EBU agreement include:

– VRT: 69.4% (best results since 2011)
– NOS: 50.6% (best results since 2011)
– RTBF: 37.9% (best results since 2011)
– RTV Slovenia: 35.3% and an average audience of 143,000 viewers (historic record)

Audience peaks

TV2 Denmark received the highest audience share for a stage of the entire race: 82.35% for the coverage of Stage 2, a flat stage that allowed the Danish landscapes from Roskilde to Nyborg to be discovered. TV2 Denmark also recorded an exceptional peak audience of 1,529,000 for the result of the first stage, an individual time trial on the streets of the Danish capital, Copenhagen. ARD recorded the best audience peak for a stage (2,911,456 for stage 12), followed by RAI (1,965,900 for stage 9) and RTVE (1,940,000 for stage 12).

Digital coverage

In addition to strong linear coverage, EBU members provided comprehensive and innovative digital coverage on their websites, apps, social media and OTT/streaming platforms. A few examples:

– ARD’s sportschau.de streaming platform attracted 11 million viewers, more than double from 2021.

– On 3 July (stage 3), TV2 in Denmark recorded a record number of daily users of TV2.DK (1.9 million) and on 24 July (last stage), TV2 broke its record for users of TV2 PLAY, its on-demand platform

– The number of daily unique visitors to the VRT sporza.be website averaged 691,432 between July 1 and 21, an increase of 32% compared to the average number of daily unique visitors in the first six months of the year

Julien Goupil, Director Media and Partnerships, ASO

“Each year, the fine combination of free-to-air broadcast from the EBU members’ general channels and the Eurosport/GCN platforms allows us to broadcast the biggest cycling race on the planet to a wide audience across Europe. Europe. From Copenhagen, where the Tour de France received the warmest of receptions on the Champs-Élysées, after 21 thrilling days of racing, the 2022 edition thrilled millions of spectators on every continent. that EBU members achieved outstanding results.’

“It demonstrates the strength of the relationship between the Tour and European spectators of all ages and backgrounds and provides all Tour de France stakeholders – host cities and regions, partners, participating teams, riders – with fantastic exposure. bolstered by a comprehensive digital ecosystem built across both the Tour’s organic platforms and EBU members.”

“This is also fully in line with the results obtained by the host France Télévisions (41.3% and an average of 4 million viewers every day with a growing share among the youngest). We are confident that this enthusiasm will also benefit the first edition of the Tour de France Women with Zwift, which will welcome the largest number of spectators ever recorded for a women’s cycling race. The Tour de France, more than ever, must be accessible to as many people as it is on the peripheral roads.”

Frédéric Sanz, Eurovision Sports Cycling Director

“The EBU is more than ever convinced that the Tour de France, one of the most popular sporting events, has every interest to benefit from full coverage across Europe thanks to the EBU members’ general interest channels linked to Eurosport and Global Cycling Network This year, EBU members achieved very high average audience ratings and audience shares, reaching more and more fans and generating greater visibility for sponsors and local communities, with a special focus this year on the beautiful cities and landscapes of Denmark , where the Tour de France first started. Eurovision Sport is extremely happy to have contributed to this huge achievement.”

In February 2020, Eurovision Sport and ASO extended their agreement for the broadcast rights of the Tour de France until 2025. In addition, Eurovision Sport extended until 2025 their agreement for the Vuelta a Espana with Unipublic, a subsidiary of ASO

Women’s Tour de France with Zwift!

This year the Tour de France is followed by the Tour de France Women with Zwift. This eight-day stage race began on July 24th, where the men’s race finished, on the Champs-Élysées, and ends on Sunday, July 31st. EBU members covering the competition are: RTBF and VRT (Belgium); TV2 (Denmark); TG4 (Ireland); NOS (Netherlands); TV2 (Norway); TVE (Spain); and SRG SSR (Switzerland). In addition, EBU members France Télévisions (France) and ARD (Germany) offer coverage of the competition under agreements negotiated directly with ASO, while Eurovision Sport has also contracted coverage from Eurosport and the Global Cycling Network across Europe.

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